The man who knows good sax
Key for this small visual identity has been to communicate clearly the availability to get hired for gigs and performances, as well as getting private lessons. This had to be well reflected in a single pay-off. Since every music style belongs to the expertice of Wilmar Sax Music, an creative approach has been taken be limited to one specific style. The result is a bold, creative, and clear identity. The photography supports all these elements and give a personal impression of Wilmar Hettema.
Stamp in combination with multiple logo symbols
The stamps indicates a creative and self-made touch to the identity. It's based on the request not to be limited to one specific style, but to all music types Wilmar Sax Music masters. Although there are a multiple of 5 symbols that cover a range of different music styles, the recognition sticks.
Photographed portrait series
To emphasize on the personal aspect, and to offer a clear impression of Wilmar Hettema, the choice for custom-made photography was easily made. It was directed to have a personal impression in combination with an urban atmosphere. There were 2 series shot: one outdoors and one in a record specials store.
Set of business cards
By having a set printed of multiple logo symbols and with this different music styles, again a broad range is being covered. The cards offer inspiration for any type of music, while also having an urban look and feel to them. The implemented photography emphasizes on the personal aspect.
Website based on strong visuals
The web design has been based on offering a personal impression of Wilmar Hettema, either for as a performing artist or as a private teacher. The urban feeling and core creativity flows through every section and page, while it's carried by big display of directed photographical images.
Offering information and inspiration
The key strategy for this identity has been to promote and introduce WIlmar Sax Music, but at the same time offering information and inspiration. The last page on the website is full of useful information. From saxophone rental to online radio stations that play nice sax music, to spaces for music practises and stages.
With compliments card
After completing the assignment Skochi sent a card to Wilmar Sax Music and the photographer of the portrait series. It shows the fun shared on the shoot and co-creating this creative identity.