Branding for phlebology and dermatology clinic
Pellegrinus Kliniek has been established to offer medical treatments for phlebology and dermatology. Their target group is regional based in the surrounding areas outside of Rotterdam city. Employed specialists are connected to the Erasmus Hospital, which guarantees a responsible, medical fundament. In order to obtain a ZKN-certificate, required by health insurance companies, various items for information have been designed in addition to creation of the Visual Identity.
Design of logo
The logo shows a visible relationship between the clinic and Erasmus University. That is why a universal symbol for Medicine, the cross, has been used. The cross consists of two wrapped bandages that represent the historical method for bandaging in past phlebology treatments. It has been given a modern design, in accordance with the modernized treatment methods.
Alternative logo variations
The logo as it can be used in addition to the main logo, strictly on corporate colored backgrounds only. They provide a broader use and application of the logo, within the brand's corporate standards.
Colors and typefaces
The turquoise color referes to the medical field in relation to hygiene. Purple contrasts well with this, and provides a solid appearance. By using large white parts for background, the identity offers a modern, clean, and sound overall look and feel.
Set of business cards for management, specialists, and staff.
Set of basic items such as letterheads, appointment cards, and envelopes in different sizes.
Selection of imagery, to use for corporate promotions such as print items and web site. Concept and angle of approach are to celebrate the joy that good looking legs can give, and also fashion that comes along with this. The images contain a visual tone-of-voice of easy accessibility, and the clinic's promise of increasing your 'joie de vivre'.
Design of a compact website, with the main function of informing visitors about treatments, safety policy, and the clinic team.
Brochure and Pricelist
Design of a clear, appealing brochure offering information about treatments and explanation of the condition. An annual price list is enclosed separately.
Ads for newspapers and magazines
Designed grid for advertorials, to be used for multiple media formats of newspapers and magazines.
Posters on rules and policy
Designed to offer clarity and information on the safety policy.
Labeling of the counter at the entrance of the clinic.