Design for print and digital
In addition to the design for the Nikon Europe company website, there have also been a number of stand-alone items, designed for print or digital.
Design of Cashback logo
Design of an attention label for returning promotion campaigns for temporary Cashback on selected products. It consisted of designing the word mark Cashback, with space for communication of the Nikon word mark, product logo, amount, currency symbol, and duration. The arc outline on top referes minimalistic to lens caps, an object much associated with photography in general. A Style Guide has been created accordingly, to maintain its implementation and to enable franchisees to apply content themselves in any language. The label is designed for large and small sizes, depending on the amount of content, and is available in Nikon's corporate colors black and yellow.
Product sheet CPX P1000
The camera launch of the CPX P1000 included a double-sided leaflet to provide retailers with product features and details. Requirements were to offer a compact impression of the camera at the front side, while listing the great amount of specifications in an ordenly manner at the back side. The leaflet has been edited for localization in 15 languages.
Design for digital hub
As part of advertising, Nikon promotes content lead on their official channels such as YouTube. The videos share the experiences of (semi) professional photographers who use Nikon equipment. When visitors have watched the video, the end still consists of interactive buttons that point to specific landing pages on the company website. Traffic from different social media channels is generated in this way and redirected to the company website. Buttons are being designed with eye on tight graphic grids, conditions and restrictions from the specific social media channel, clear readabilty and staying within brand guidelines.