Launch of D5300: increase in creativity for instant sharing
Strategic concept based on customer insights, in order to create a key visual for the European launch campaign. The D5300 offers driven amateur photographers a low-entry to the more professional D-SLR segment. Bold, clear and with appeal for inspiration and explanation of possibilities of D-SLR D5300: more creativity by use of the vari-angle monitor, instant sharing because of the built-in Wi-Fi and GPS for travel documentation.
Demonstration of the technical key features and creative possibilities at a glance.
Strategic mapping of the customer journey for profound insights based on marketing driven facts and figures. Deepening in to background information on the target group and their motivation, behavior and decision-making.
Implementation of key visual
Implementation of the photographed image to use as key visual for promotional advertertisement. Strongest gain of exposure through the masthead with being the main entrance on the homepage of the corporate website. Nikon's European site holds a reach of 37 countries across Europe.