Promotion campaign for social media
Black Friday and Cyberweek are huge sales moments at the end of November. Customers are targeted by banners on social media channels such as Facebook, Instagram and Google Display Network. The promotion consists of a selected range of products offered with discount. Banners and mastheads have specific dimensions per channel, and are localized for 15 languages. The campaign has a reach of 37 countries throughout Europe.
Concept and design of Key Visuals
Both campaigns requiered a key visual as main recognition, visibly related to each other. They communicate: the purpose of promotion, a premium appeal, a bold and powerful impact by contrasting colors, and within corporate brand guidelines. Partly in accordance to the new brand guide, and partly in the current style.
Black Friday teaser corporate website
First item of the campaign launched in the weeks leading up to Black Friday. The masthead functions as a teaser, and has first sight exposure when visitors enter the homepage of Nikon's corporate website.
Black Friday landing page website
While the campaign is running, the target group that's showing interest by clicking on one of the social media items is being re-directed to the landing page. Here they find further, speficied information on the Black Friday offer.
Black Friday Google Display Network banners
The Black Friday promotion applied to various dimensions for Google Display Network. Preparations leading up to this included an A/B testing.
Black Friday Content module corporate website
The Black Friday offer is promoted on the corporate website too. Through content modules visitors are being re-directed to the landing page.
Cyber Week teaser corporate website
Cyber Week e-mailing specified target groups
Localized for 15 different languages.
Cyber Week Facebook images
For carousel display, in order to show more content.
Cyber Week Google Network Display
Set of banners with various dimensions for ads on Google Network Display.