Cooltra Motos
Promotions Automotive Rental

Included services

Included services

Lifting Cooltra Motos to seasonal peaks

Cooltra Motos is market leader in scooter rental with shops in Spain, Italy, France and Portugal. With their benchmark eCooltra they offer rental of electric scooters in the big cities. Customers can book a scooter through the app and pick up at the nearest parking station. eCooltra required a restyling of their outdated website for increase of various targets.

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Shops

Cooltra Motos has shops around the city for scooter rental. The most central shop is located close to the head quarters in Barcelona at Via Laietana.

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Social media

Concept for promotional content relating to specific occasion for Instagram posts / stories, Facebook and LinkedIn.

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Continuous content

Part of continuous posts all year round.

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Advertorials for print and online

Promoting Cooltra Motos in Lisbon during a big event in summer in order to increase scooter rental.

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Advertorials for print brochure

Design of promotional advertorials within summer campaign theme. For promotion in local city brochure for overall city facilities.

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Target group

B2C campaign across Mediterranean countries

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Service

• responsive website design for desktop, tablet and mobile
• implementation of brand guidelines

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Goals

• increase of rental by current customers
• new registered customers for scooter rental
• brand online visibility